OK, actually, in the song it goes “Burn, baby, burn” and I just used the song’s punchline in a (some would think) genius, twisted way. But I felt like I needed to write about blurbs. Also- check out the song- it will have you on the disco-wave for days! And, I mean – D.A.Y.S!
This post has been sitting in the drafts for a while, and today, after receiving and update from one of my favorite authors, I thought- the time is right, and there’s an added bonus for me (and you!) because I get to share with you 3 example blurbs! Go check them out!
Also- WARNING! The word “blurb” appears a lot in this post! ๐
Everyone knows there are all kinds of, all sorts of different blurbs out there. Some better than others. Some make you buy the book, some make you grimace, some lie, some tell too much of the truth. I was trying to group the different blurbs the way Iย generally see them. Feel free to let me know of any other blurb types in the comments.
- “I am the whole book”-blurb: This blurb is a really short, yet complete re-telling of what awaits the reader. You read the blurb, it’s absolutely awesome and you think- my, my, my, the book is going to blow my socks off. But… it won’t happen. Because the blurb gave away the whole story line, everything. So, you wonder- Why did I bother to buy the book if all I had to do was read the blurb and get the full picture? It’s like those movie trailers that draw you in, make you go to the cinema and sit in between dodgy characters only to find out that the only watchable part was in fact the 5 minutes they showed you in the trailer.
- “I am the Wallflower”-blurb: This blurb is the human equivalent of a person who doesn’t dare to shout for the spotlight. The blurb is simply too reserved and created 10 shades less-awesome than the book is capable of delivering. If you think of it, that mousy blurb will not set the reader up for disappointment. Then again, the risk of the book not getting picked up, because the blurb won’t tickle, is real. A dilemma pops up then: how much of a sales pitch in a blurb is just the right amount? Can/Should a sneaky twisted hook be weaved into the blurb to get results? Would some consider it a lie while others would be able to read in between the lines and translate the twist so that the link to the story makes sense? Over-thinking it?
- “Who cares about the blurb a.k.aย The Excitement”-blurb: Yup, that unicorn does exist. Yes! Who cares about the blurb, when the author has proved themselves to the reader? The author created a book and delivered it to you, the reader, with quality content, no typos, witty story line, unforgettable characters and that bit of magic that worked for you. As a reader, you may want to hide the fact that you’re a lunatic fan (because you’re really just a responsible adult paying bills and portraying yourself as a sophisticated specimen, hmm?) but you really won’t read the blurb with your Decision Making Hat on. You read that blurb with the “I’m so excited I could give myself a stroke”-Hat on. Because it’s your favorite author and you just want to read whatever they publish.
Thanks for sharing my blurbs, and for the ear worm… *hums Disco Inferno*.
My blurbs tend to be a little on the wallflower side because I hate spoilers. I haven’t mastered the magic formula yet but (allegedly) cliches work well in blurbs. Page-turning, gut-wrenching, bed-wetting. (Okay, maybe not that last one.)
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XD LOL @ bed-wetting!
*all sorts of cliche punchlines popped into head with bed-wetting* and all sort of cliches are actually just getting quite old… I don’t trust the old “page-turning” anymore…
A-ha! This–> “My blurbs tend to be a little on the wallflower side because I hate spoilers.” is an interesting point… does not having spoilers make the blurb a wallflower-blurb? I don’t think so… Reading your blurbs, which I think are nicely succinct, are also among the good standard blurbs. It can be quite difficult to put together a proper blurb (cover it all, yet not give away a thing)… Plus, I simply know that your books will deliver so much more. (I hope more people knew that!)
There probably isn’t a formula to great blurbs which will always guarantee the 100% satisfaction rate among the readers… It’s the age old “can’t please everyone”, the thing with everyone having a differing opinion…
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also- to keep the ear worm alive…
“Burn, baby, burn… Disco Inferno” ๐
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Don’t worry. It’s still alive ๐
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So what would be the perfect blurb? ๐ I personally like things short and to the point, but I understand that can be a tough one if you don’t want to give away spoilers yet still entice the reader…
(I saw RG’s blurbs in my inbox as well this morning and did a little happy dance. It feels like I ordered a new book?!) (I will comment on them asap as well ๐
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I guess, we can safely say that a perfect blurb does not exist…
And you’re right, short and to the point is the best, but also something that triggers interest…
Look forward to seeing what you thought of RG’s blurbs ๐
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Blurbs are tough to master. They usually always let me down when I depend on one to buy the book. Inevitably, the blurb has lied in some way, which causes me to dislike the book even more than I probably would have.
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Hi, thanks for stopping by ๐
I hope that doesn;t happen too often to you… The not-so-satisfying book and the blurb that didn’t deliver. But you’re right- they are tough to master. I think an author could drive themselves mad trying to get the blurb right.
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I have recently been discussing synopsis writing with fellow writers. The blurb (sometimes called the short synopsis) demands the same degree of attention and commitment. With the synopsis (usually for the benefit of a publisher or agent), all must be revealed; with the blurb – never. For me,some of the best blurbs put a little flesh on the characters and their dilemmas without revealing anything significant of the plot at all.
Whilst I share the distaste for lies, I feel that some bending of the truth is preferable to spoilers.
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Hi, thanks for your comment!
Well said and thanks for drawing the parallel there with the short synopsis.
I think that’s exactly what I have come across with some books before- the author has mixed the two and copy/pasted the short synopsis to Goodreads/Amazon instead of the blurb and needless to say- it made me scratch my head- “Why would they give it all away with a blurb?”
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I don’t know! You might as well ask ‘why write the novel at all?’ The blurb is a marketing tool, no more than that.
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