Check out this blog post around marketing a book…
You’ve written your book or maybe you are on your second or third or perhaps your book isn’t even out yet, but your mind has turned to marketing. How the heck do you get your book noticed in the sea of other books out there?
There really is no sure-fire method for marketing. What works for one author may or may not work for you. But there are two main keys to marketing.
YOU are the BRAND.
The first thing you need to realize is that you are marketing yourself and not your book. Your marketing efforts are building recognition of your brand, which is YOU.
By working on name recognition, your marketing efforts will eventually lead to sales. The key word is “eventually.”
It works the same way as a company running TV commercials. The viewer of the commercial is not often in the position to buy that product…
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