The Punk Rock of Business by Jeremy Dale #nonfiction

34740398Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find:

-Eight punk rock principles to help you redefine your place in the corporate world–for the better

-A set of characteristics to strive for that will liberate you and accelerate your success

-Countless examples—drawing on both the classic stories from the music genre’s industry-changing legacy and Dale’s years of business success—to illustrate these principles and characteristics in action

-Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater

​Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business, he gives you the tools you need to accomplish that goal.

Source Format Pages Publisher Genre Publication Date
NetGalley eARC 400 Greenleaf Book Group Nonfiction (Business) September 25th, 2018

Now, before your eyes glaze over by seeing terms such as ‘business’ and ‘nonfiction’, let me assure you this particular title is anything but boring!

What we need today is some pure, stripped down, no bullshit business leadership.

This particular shiny cover popped in front of my eyes on a wonderful blog: La La in the Library. I saw that cover and title and thought… Punk rock? That excites me straight away. You don’t really expect to see the combination of punk rock and business together in the same sentence. How ironic…. But also how wonderful, because The Punk Rock of Business kept me fully engaged throughout.

Based on the 8 elements of punk rock, Jeremy Dale shares his professional experiences from his time with companies like Motorola and Microsoft among others. Working on big, multi-million dollar campaigns like bringing Pokemon to UK! I mean- if you’re looking for credibility, you got it!

Jeremy has structured the book into a logical flow- naturlich! It reads like a well put-together .ppt – hahaha… I kid! There’s the introduction, the 8 elements of punk rock and how they can be translated into business with examples from his experiences and finally how you can implement the punk rock into business. Each chapter ends with a little paragraph to summarize the Key Lessons from that chapter.

Passion is the catalyst that prevents mediocrity, averageness, and things being lukewarm.

Honesty, speed to success through confident decision making, taking risks, being ‘outrageous’ and ‘standout’, being authentic, innovative and a team player who shuns negativity. Hells, it sounds like something every brand, every business strives for, right? Jeremy said it right at the start of the book- learn from his experience. Each chapter, each story that he shares is like a little case study! There is so much to take away…

The Punk Rock of Business was full of thought-provoking and inspirational moments. I have to be honest, as I was reading the book I was mentally keeping track of how my workplace compares up. Not bad at all… I might have to talk to the boss-man about cutting down the time on them meetings though! 🙂 But, joking aside, the examples and stories Jeremy shares can be taken, transferred to any context and implemented not only in business but in personal life with personal goals, too.

People with punk attitude have never waited for the establishment to change things; they have always gotten up off their ass and created the change. That’s the punk attitude: being unaccepting of the unacceptable status quo- stepping forward and demanding change, in fact creating the change.

I found it inspirational and refreshing. Never thought I’d say that about a nonfictional book about business! ^^ I am seeing tight deadlines and ‘nonnegotiables’ in a whole new light! Newbie as I am in the corporate world, fumbling around in the dark, learning as I go, yeah, change the angle and voila- instead of negativity, there will be an opportunity!

So, would I recommend the book? I absolutely would.. whether you work for someone, whether you have your own business- makes no difference. There are nuggets of wisdom to take away from this book. Take them nuggets and make them work for you! And do it with a punk rock attitude! 🙂

The Punk Rock of Business on Goodreads ¦ Amazon UK ¦ USA

About the author:

Jeremy Dale has over 20 years’ experience in the Consumer Electronics industry and currently serves as Corporate Vice President of Microsoft’s Retail Sales and Marketing organization. His career highlights include being Chief Marketing Officer for Motorola’s Mobile Devices Division, where he oversaw all marketing for the highly acclaimed iconic RAZR phone. He created the hugely popular Orange Wednesdays initiative during his tenure as Orange Brand and Strategy VP. At ITV Digital he oversaw the rebranding of the company and created the much loved “Al and Monkey” advertising campaign. As Commercial and Marketing Director for Nintendo’s UK business, Jeremy launched the legendary Pokemon franchise and spearheaded the resurgence of the Game Boy brand. Jeremy has won many awards, including a BAFTA for the launch of Pokemon; he was named 35th in the UK’s Marketing Power 100 and he was listed in Total Films 100 Most Influential People in the Movies. Jeremy trained as an accountant before expanding into sales, marketing and business leadership. In his spare time, Jeremy enjoys football, cricket, and golf. He resides in Bellevue, Washington, with his family.


  1. Sort of made my jaw drop on the ground in astonishment when you mentioned jokingly that it reads like a powerpoint presentation hahahah I’m glad to hear that it was so insightful and well back-up with personal experience! Thanks for sharing the awesome review. 😛

    Liked by 1 person

    • Thank you, Inge! 🙂 haha, I was truly surprised myself how engaged I was with the book, but again, just shows you… if the author knows how to spin a yarn about a mundane (yet important) topic- it totally works! 🙂

      Liked by 1 person

  2. I have been trying to ease myself into non-fiction too lately and I’ve found they’re not as bad as I thought! Some are utterly boring and uninspiring but some others are actually pretty neat!

    Glad to hear this one was fun and thought-provoking 🙂 My kind of book!

    Liked by 1 person

    • Thank you! 🙂 When someone has decades of experience with really big campaigns that are worth millions, it’s really interesting to see how they respond to the challenges and tight deadlines… so, this one was definitely an interesting one 🙂


  3. I’m not going to lie, I have a weak spot for business books which are well written. There are so many business books and so few are actually valuable. When I read a book like this, I need more than a well-written philosophical statement. I need to know how this philosophy was applied in real life, what the outcomes were, and how I can apply it myself. It sounds like Dale delivers on this front! I’ll have to add this to my business TBR. Real world examples are key!

    Will you be reading any more non-fiction business-type books? Or was this more of a one-shot due to the punk rock nature of the text? 😉

    Liked by 1 person

    • Exactly- there’s a lot of consultancy and ‘advice’ out there that has no value… and it’s written just for the sake of writing it… but with seriously credible authors- I mean, Dale has decades of experience with huge/key accounts worth millions – I mean, the pressure is on big time!- then, it was really interesting to see the mind set on how some of the challenges and tight deadlines were met and how something that workers normally see as an obstacle can actually be turned into an opportunity and a motivator! definitely helped me see things from a different angle… It didn’t only deal with the outcomes in terms of doing business with external agencies, it also focused on internal team dynamics and how to keep the momentum going so yeah… well worth a read! 🙂

      You know, I have been meaning to read more business-related books, and you’re right in a way (which is a bit sad) that it was the ‘punk rock’ that pulled me towards the title… but I can definitely see worth in reading more in this area. Any recommendations? 🙂

      Liked by 1 person

      • I recently read, and adored, Creativity Inc by Ed Catmull. As President of Pixar, his leadership book is about how to inspire teams to be creative and reduce bureaucracy . I found the book to be readable and quite applicable to my worklife, as I spend a lot of time working with creative teams.

        The next business book on my TBR is Drive: The Surprising Truth About What Motivates Us by Daneil H. Pink. A lot of people have told me it has global application. Here’s hoping!

        Liked by 1 person

  4. Yay, I need to get to this! I am waiting until my October demon reading is over. 😈 I am happy you liked this. It’s funny, but in that Blondie bio I read, that is what they credit with their downfall is when they switched from Punk Rock business management to industry managment. It does breed mediocrity. 👈
    What is it with bosses and meetings? Every time we asked our boss to cut down on meetings he seemed personally insulted. Ha ha. We have him down to one meeting a month now, after the first couple of weeks back after summer break. We convinced him that most of what he says in meetings he could email us. 😂

    Liked by 1 person

    • Blimey- that observation from Blondies bio is justbang on! The industry management is really mainstream management and the mainstream does breed mediocrity as you say just to appeal to a larger audience… it totally has lost that ‘stick out of the crowd’ kind of authenticity… ugh…

      oh, the meetings! I don’t know what it is.. does it makes us feel like we’re productive jabbering on about the same thing every time? I mean, sure, there is a time to have the meetings, it’s important to get everyone up to speed, share ideas and agree the unified way forward but, blimey, aaalll those meetings are the reason my noetpad is full of doodles.. I just zone out! and I would much rather be getting through my to do list but because I often share my screen on the meetings I can’t go and do some work in the background either 😀 and you’re right, a lot of stuff, could be emailed…

      Liked by 1 person

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