34740398Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business, Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find:

-Eight punk rock principles to help you redefine your place in the corporate world–for the better

-A set of characteristics to strive for that will liberate you and accelerate your success

-Countless examples—drawing on both the classic stories from the music genre’s industry-changing legacy and Dale’s years of business success—to illustrate these principles and characteristics in action

-Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater

​Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business, he gives you the tools you need to accomplish that goal.

Source Format Pages Publisher Genre Publication Date
NetGalley eARC 400 Greenleaf Book Group Nonfiction (Business) September 25th, 2018

Now, before your eyes glaze over by seeing terms such as ‘business’ and ‘nonfiction’, let me assure you this particular title is anything but boring!

What we need today is some pure, stripped down, no bullshit business leadership.

This particular shiny cover popped in front of my eyes on a wonderful blog: La La in the Library. I saw that cover and title and thought… Punk rock? That excites me straight away. You don’t really expect to see the combination of punk rock and business together in the same sentence. How ironic…. But also how wonderful, because The Punk Rock of Business kept me fully engaged throughout.

Based on the 8 elements of punk rock, Jeremy Dale shares his professional experiences from his time with companies like Motorola and Microsoft among others. Working on big, multi-million dollar campaigns like bringing Pokemon to UK! I mean- if you’re looking for credibility, you got it!

Jeremy has structured the book into a logical flow- naturlich! It reads like a well put-together .ppt – hahaha… I kid! There’s the introduction, the 8 elements of punk rock and how they can be translated into business with examples from his experiences and finally how you can implement the punk rock into business. Each chapter ends with a little paragraph to summarize the Key Lessons from that chapter.

Passion is the catalyst that prevents mediocrity, averageness, and things being lukewarm.

Honesty, speed to success through confident decision making, taking risks, being ‘outrageous’ and ‘standout’, being authentic, innovative and a team player who shuns negativity. Hells, it sounds like something every brand, every business strives for, right? Jeremy said it right at the start of the book- learn from his experience. Each chapter, each story that he shares is like a little case study! There is so much to take away…

The Punk Rock of Business was full of thought-provoking and inspirational moments. I have to be honest, as I was reading the book I was mentally keeping track of how my workplace compares up. Not bad at all… I might have to talk to the boss-man about cutting down the time on them meetings though! 🙂 But, joking aside, the examples and stories Jeremy shares can be taken, transferred to any context and implemented not only in business but in personal life with personal goals, too.

People with punk attitude have never waited for the establishment to change things; they have always gotten up off their ass and created the change. That’s the punk attitude: being unaccepting of the unacceptable status quo- stepping forward and demanding change, in fact creating the change.

I found it inspirational and refreshing. Never thought I’d say that about a nonfictional book about business! ^^ I am seeing tight deadlines and ‘nonnegotiables’ in a whole new light! Newbie as I am in the corporate world, fumbling around in the dark, learning as I go, yeah, change the angle and voila- instead of negativity, there will be an opportunity!

So, would I recommend the book? I absolutely would.. whether you work for someone, whether you have your own business- makes no difference. There are nuggets of wisdom to take away from this book. Take them nuggets and make them work for you! And do it with a punk rock attitude! 🙂

The Punk Rock of Business on Goodreads ¦ Amazon UK ¦ USA

About the author:

Jeremy Dale has over 20 years’ experience in the Consumer Electronics industry and currently serves as Corporate Vice President of Microsoft’s Retail Sales and Marketing organization. His career highlights include being Chief Marketing Officer for Motorola’s Mobile Devices Division, where he oversaw all marketing for the highly acclaimed iconic RAZR phone. He created the hugely popular Orange Wednesdays initiative during his tenure as Orange Brand and Strategy VP. At ITV Digital he oversaw the rebranding of the company and created the much loved “Al and Monkey” advertising campaign. As Commercial and Marketing Director for Nintendo’s UK business, Jeremy launched the legendary Pokemon franchise and spearheaded the resurgence of the Game Boy brand. Jeremy has won many awards, including a BAFTA for the launch of Pokemon; he was named 35th in the UK’s Marketing Power 100 and he was listed in Total Films 100 Most Influential People in the Movies. Jeremy trained as an accountant before expanding into sales, marketing and business leadership. In his spare time, Jeremy enjoys football, cricket, and golf. He resides in Bellevue, Washington, with his family.